Question

Which marketing objective of Public Relations highlights that PR costs less than advertising while creating effective publicity?

विकल्प

• Lowering Promotion Costs

• Building Credibility

• Building Awareness

• Stimulating Sales Force & Dealers

Answer 1

Lowering Promotion Costs is the objective that points out PR costs less than advertising while still creating effective publicity. This cost advantage makes PR an efficient tool in the overall promotion mix of a company.