Question

What is ‘Social Advertising Media’?

What is social advertising media? Give two examples.

Answer 1

Social advertising refers either to advertising about socially relevant issues or to using social relationship networks to promote a product/service and reach its target audience. In the former context, the advertising campaigns are created in the public interest. The basic idea is to create awareness and make a difference. Social media platforms are used to advertise products from companies, political campaigns, etc. A few social media advertising platforms are Twitter, Facebook, and WhatsApp.