Question

What is meant by direct channels of distribution?

What do you mean by ‘direct channels of distribution’?

Answer 1

Direct channels of distribution refer to those in which a manufacturer sells goods or services directly to the end consumer, without using any intermediaries such as wholesalers, retailers, or agents. In this system, the producer maintains direct contact with the customer, controlling the entire selling process.

Example: A bakery selling fresh bread and cakes directly to customers at its store.