Question

What are the essential features of development communication?

Answer 1

1. People-centred: It focuses on the needs, problems, and welfare of people, especially disadvantaged groups.
2. Participatory: It encourages active participation of people in identifying problems, making decisions, and implementing development programmes.
3. Development-oriented: Its main objective is to bring about positive social, economic, and cultural change and improve the quality of life.
4. Two-way Communication: It promotes dialogue between the communicator and the audience, allowing feedback and exchange of ideas.
5. Educational and Informative: It creates awareness, provides knowledge, and motivates people to adopt better practices and make informed decisions.
6. Uses Multiple Media: It uses interpersonal communication, folk media, print media, radio, television, and digital media to reach different audiences effectively.
7. Behaviour Change: It aims to influence attitudes, values, and behaviours that contribute to individual and community development.
8. Empowerment: It enables people to gain knowledge, skills, confidence, and the ability to participate in decisions affecting their lives.