Question

Study the following case/situation and express your opinion.

Anchor company manufacturing light tubes increased expenditure on Scientific Research and Development and discovered a technology that made it possible to produce energy-efficient light tubes that last at least twenty times as long as standard tubes. It resulted in the growth and profitability of the company.

1. How did the company come to know about the new technology?
2. Identify the dimension of business environment.
3. What was the effect of considering the business environment?

Answer 1

1. The company discovered the new technology by increasing its expenditure and focus on Scientific Research and Development (R&D).
2. This case relates directly to the Technological Environment dimension, as it involves scientific advancements, innovations, and the development of new production methods.
3. By proactively scanning and adapting to the technological environment, the company successfully produced superior, energy-efficient products, resulting in overall growth and profitability.