Question

State the four types of responses that a good advertisement may elicit.

Answer 1

Good advertising generally elicits the following four responses:

1. Attention: A good advertisement must grab the audience’s notice immediately, using attractive visuals, headlines, or slogans.
2. Interest: After gaining attention, it should maintain the viewer’s curiosity by highlighting features that appeal to their needs.
3. Desire: The ad should create a strong want for the product by showing how it can improve the customer’s life or solve a problem.
4. Action: Finally, it should motivate the audience to take action, such as purchasing, visiting the store, or trying the product.