Question

State any two points to explain the term consumer behaviour with reference to organisational psychology.

Answer 1

In the context of organisational psychology, customer behaviour can be explained by these two factors:

1. Individual Psychological Factors: It involves studying how internal mental processes, such as motivation, perception, and attitudes, influence a consumer’s decision to purchase or reject a product.
2. Environmental Influences: It examines how external factors, such as social groups, culture, and corporate branding, shape consumers’ purchasing behaviour and brand loyalty.