Question

Personal selling is best suited for:

विकल्प

• Industrial or specialized markets

• Consumer/mass markets

• Mass audiences spread over wide areas

• Quick coverage of large scattered buyers

Answer 1

Personal selling is best suited for industrial or specialized markets, where buyers are fewer, purchases are complex, and customized face-to-face communication is needed. Advertising suits consumer/mass markets where a standardized message to a large audience is effective.