Question

Mention two factors which have made Branding necessary.

Discuss the factors which have made Branding necessary.

Answer 1

Branding has become essential because of:

1. The intensifying competition in the market.
2. The increasing importance of advertising the brand name.

Answer 2

Branding has become essential for these reasons:

1. The rising competition in the market and firms’ efforts to protect or grow their market share.
2. The growing need to differentiate markets and products.
3. The efforts of businesses to build brand loyalty.
4. The expanding use of mass media for advertising.
5. The increased use of non-store selling, like telemarketing.