Question

Match the concepts of marketing in Column - I with their respective explanations in Column - II:

Column - I	Column - II
(a) Product concept	(i) Its main focus is on quality, performance, and feature of the product.
(b) Selling concept	(ii) Its main focus is on satisfaction of customer needs.
(c) Marketing concept	(iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
(d) Societal concept	(iv) Its main focus is on satisfaction of customer needs and society’s well-being.

Choose the correct options from the following:

विकल्प

• (a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)

• (a) - (iii), (b) - (ii), (c) - (i), (d) - (iv)

• (a) - (ii), (b) - (i), (c) - (iii), (d) - (iv)

• (a) - (i), (b) - (iii), (c) - (ii), (d) - (iv)

Answer 1

(a) - (i), (b) - (iii), (c) - (ii), (d) - (iv)

Explanation:

Column - I	Column - II
(a) Product concept	(i) Its main focus is on quality, performance, and feature of the product.
(b) Selling concept	(iii) Its main focus is on aggressively persuading buyer to purchase the existing product.
(c) Marketing concept	(ii) Its main focus is on satisfaction of customer needs.
(d) Societal concept	(iv) Its main focus is on satisfaction of customer needs and society’s well-being.