In order to improve upon its competitive edge, Khushi Ltd. has changed the packaging of its hair care products. They are now available in customer friendly design, which has a nozzle attach to the lid so that at the time of usage, the consumer doesn’t need to open the cap of the bottle. Name the marketing function being explained in the given lines.
product design and development
customer support services
promotion
physical distribution
Product design and development
Explanation:
Khushi Ltd. redesigned its product to add a nozzle for convenience, making the packaging more user-friendly. This change in packaging relates to product design and development, which focuses on improving product features and usability to gain a competitive edge.
