Question

Ganesh Jain is the Marketing Manager at ‘KL Foods Ltd’. He has a team of four employees working under him - Kavya, Ritesh, Pooja, and Madhav. Kavya and Ritesh are temporary employees, while Pooja and Madhav’s job is permanent. All four of them have been working hard and consistently met all targets. Ganesh Jain wanted to reward them for their good performance. He understood that in all human beings, there exists a hierarchy of needs. So, he identified the need level of each of the employees to provide motivation to them. Kavya and Ritesh were made permanent in the job with a good pension plan, while Pooja and Madhav were given an autonomy status.

1. Identify and state the need of employees recognised by Ganesh Jain in the above case.
2. State any two assumptions on which Maslow’s Need Hierarchy Theory is based on.

Answer 1

1. Ganesh Jain understood Kavya and Ritesh’s need for safety and security, so he fixed their jobs and gave them a pension plan. He also gave Pooja and Madhav authority because he knew they needed to feel respected.
2. The two assumptions of Maslow’s Need Hierarchy are:
   1. Hierarchy of needs: Maslow’s theory posits that people’s needs are arranged in a hierarchy, with basic physiological needs at the bottom and higher-level needs such as safety, belonging, respect, and self-actualization at the top.
   2. Progression principle: The theory says that people are driven to meet their basic needs first, then move on to their more important wants. Some needs are motivators at first, but they lose their power once they are mostly met.