Question

Explain with suitable examples the properties of attitude.

Answer 1

1. Valence (Direction):
   • Attitudes can be positive, negative, or neutral.
   • Example: Loving (positive) or hating (negative) spicy food.
2. Intensity (Strength):
   • How strongly someone holds an attitude.
   • Example: A passionate environmentalist who actively protests versus someone who just mildly supports green policies.
3. Consistency:
   • Attitudes tend to be stable and consistent over time.
   • Example: A person who values honesty will consistently avoid lying.
4. Accessibility:
   • How easily an attitude comes to mind.
   • Example: A sports fan quickly expressing support for their favourite team.
5. Centrality:
   • Importance of the attitude to the person’s belief system.
   • Example: Religious beliefs often strongly shape attitudes on social issues.
6. Complexity:
   • Simple or complex structure of an attitude.
   • Example: A person may have a simple positive attitude toward exercise or a complex attitude balancing benefits with time constraints.