Question

Explain 'Types of buyers' as considerations related to market while selecting a channel of distribution.

Answer 1

1. Individual Buyers:

   • These buyers purchase products for personal or household use in small quantities.
   • Channels with multiple intermediaries (e.g., wholesalers and retailers) are preferred to ensure convenience and accessibility.

2. Business/Industrial Buyers:

   • These buyers purchase products in bulk for production or operational needs.
   • Direct channels are more appropriate to allow customization, better pricing, and direct communication between the buyer and the manufacturer.