Question

Explain the rapid transformation in the communication sector in the modern times.

Answer 1

Long-distance communication has become easier, faster, and more efficient in the modern period. People can now communicate nationwide or globally without travelling. This is achievable because of technology and infrastructure advances.

1. Growth of Telecommunication: The introduction of the Subscriber Trunk Dialling (STD) system was a significant milestone in India's telecom business. It enabled direct long-distance calling between cities and towns, dramatically increasing communication. This evolution was boosted by the incorporation of space technology, which strengthened India's communication network.
2. Expansion of Mass Communication: Mass communication has played an important role in informing and entertaining the people. It serves to raise awareness of government policies, national programs, and significant events. Major modes of mass communication include:
   • Radio
   • Television
   • Newspapers
   • Magazines
   • Books
   • Films
3. Role of All India Radio (Akashvani): All India Radio (AIR) sends a variety of programs in national, regional, and local languages. It covers a wide range of demographics, from rural farmers to urban professionals, and its broadened content contributes to the country's unity.
4. Doordarshan – India’s National TV Network: Doordarshan, India's national television broadcaster, operates one of the world's largest terrestrial networks. It airs a variety of programs, including:
   1. Entertainment shows
   2. Educational programmes
   3. News and current affairs
   4. Sports and cultural events
5. Indian Film Industry: India is the world's largest producer of feature films. It also makes a significant number of short films, video feature films, and video short films. The cinema business plays an important role in India's communication environment, influencing public opinion, delivering social messages, and entertaining millions of people.