Question

Explain the importance of educating consumers of their rights.

Answer 1

Educating the consumers of their rights is very important in the following cases:

1. To improve the market conditions, which provide consumers with more choices at a lower price.
2. To reduce the incidences of consumer exploitation by the sellers in the marketplace.
3. To help transform ‘passive’ consumers into ‘active’ consumers.
4. To become aware of some legal provisions which safeguard their interests.
5. To claim necessary compensation for any loss or injury suffered due to the consumption of some spurious goods.