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प्रश्न
Explain the following function of marketing:
Gathering and analysing market information
स्पष्ट कीजिए
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उत्तर
Marketer analyses the prevailing trend in the market and identify the best opportunities. Collecting information of the target market segment including a size of market and behaviour, culture, needs and wants of customers. This function has multiple purposes, including:
- Customer wants understanding
- Competitor strategy monitoring
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