Question

Elucidate the types of communication based on area of operation.

Answer 1

1. Internal Communication: Internal communication takes place within an organisation, between employees, departments, or management. It can be formal or informal, and may flow vertically (top-down or bottom-up) or horizontally across teams. It is usually inexpensive, encourages coordination, and helps create a positive work environment by improving staff relations and ensuring smooth daily operations.
2. External Communication: External communication occurs between the organisation and outsiders, such as customers, suppliers, investors, and government bodies. It is usually formal in nature and may be inward (receiving) or outward (sending). Though more expensive, it is essential for building relationships, promoting the organisation, and growing the business through increased sales and visibility.