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प्रश्न
Distinguish between the following:
Departmental stores and Chain stores.
अंतर स्पष्ट करें
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उत्तर
| Sr No. | Points | Departmental stores | Chain stores |
| 1 | Meaning | It is a large scale retail store having different departments and sections for different type of goods under a same roof. | It is a retail shop owned, controlled and managed by a single organization selling one line of product, located in different parts of city. |
| 2 | Variety of goods | Deals with variety of goods in large scale. | Deals with goods of one particular manufacturer only. |
| 3 | Location |
It is situated at the central location in the city. |
It is situated in different parts of the city and country. |
| 4 | Capital | Requires large capital for investment. | Comparatively less capital is required. |
| 5 | Price | The price charged is very high. | The price is comparatively less. |
| 6 | Operating cost | Operating cost is very high. | Operating cost is low. |
| 7 | Credit Facilities | Credit facilities are provided to regular and reputed customers. | No credit facilities are provided as all sales are made in cash only. |
| 8 | Risk | Risk is more as it is centred on one shop only. | Risk is divided over all the shops. |
| 9 | Advertising | Advertisement is done locally as they are usually located in one place. | Advertisement is done to cover a larger area as multiple shops are spread throughout the state or country. |
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