Question

Distinguish between Marketing and Selling.

Distinguish clearly between marketing and sales.

Answer 1

	Basis of Distinction	Marketing	Selling
1.	Scope	Total system consisting of planning, pricing, promoting and distributing products.	A part of marketing involving persuasion and directing the flow of products to customers.
2.	Beginning	Begins much before goods are produced to understand the needs and preferences of consumers.	Begins after the goods are produced.
3.	End	Continues even after the sale, so as to provide after-sales service and to judge reactions of consumers.	Comes to an end with the delivery of goods to customers.
4.	Orientation	Customer-oriented, the aim is to satisfy the needs of buyers.	Product-oriented, the aim is to satisfy the needs of the seller.
5.	Focus	On long-term growth and profitability of the business.	On short-term maximisation of profits.
6.	Means used	Integrated approach.	Persuasion and promotion.
7.	Objective	Profits through customer satisfaction.	Profits through sales volume.
8.	Principle	Caveat vendor - let the seller beware.	Caveat emptor - let the buyer beware.

Answer 2

Basis of Distinction	Marketing	Selling
1. Meaning	Identifying and satisfying wants.	Exchanging goods for money.
2. Objective	Ensuring growth and stability of the firm -  long-term goals.	Maximising profits through an increase in sales volume - short-term goals.
3. Orientation	Customer-oriented, let the seller beware.	Production-oriented, let the buyer beware.
4. Scope	Wider in scope includes selling.	Narrow in scope, part of marketing.
5. Beginning and end	Begins before production and continues after the sale.	It begins after production and ends with a sale.
6. Focus	External, on the customer’s needs.	Internal, on the seller’s needs.
7. Demand	Involves creation and maintenance of demand.	Presupposes the existence of demand.
8. Growth	New and modern concept.	Old and traditional concepts.
9. Approach	Integrated approach for achieving long-term goals.	Fragmented approach for immediate gain.
10. Process	Converting customers’ needs into products and services.	Converting products and services into cash.
11. Nature of activity	Philosophy and attitude.	Routine and tactical.