Question

Distinguish between advertising and publicity.

Answer 1

	Basis of Distinction	Advertising	Publicity
1.	Sponsor	The identity of the sponsor is clearly known.	Identity of the sponsor is not clear.
2.	Source	The message originates from the advertiser.	The message originates from the media.
3.	Payment	The advertiser has to pay to the media owners.	The individual or firm involved does not have to pay.
4.	Control	The sponsor has control over the contents and timing of the message.	Media has control over the contents and timing.
5.	Nature of Message	Persuasive message designed to persuade customers to favour a product, service, idea or organisation.	Informative message design inform public.