Question

Discuss the types of communication on the basis of area of operation.

Answer 1

1. Internal communication: All communications that take place inside an enterprise are referred to as internal communication. For instance, internal communication occurs between the heads of the sales and marketing departments.
2. External communication: External communication is the exchange of information between an organisation and its external stakeholders, including its competitors, suppliers, government, trade unions, shareholders, customers, and community leaders. This kind of communication aids the organisation in preserving positive relationships with a variety of groups. It is also employed to enhance the organization’s reputation.

Answer 2

The types of communication on the basis of area of operation are as follows:

1. Internal communication: Internal Communication within an organisation might occur between superiors, colleagues, subordinates, or many groups. It might be formal or informal, spoken or written. Face-to-face discussions, verbal instruction, messages, telephone, intercom, meetings, conferences or seminars, speeches, and so on are examples of oral forms of internal communication. Written methods include notices, circulars, memos, reports, charts and graphs, bulletins, e-mails, and faxes. It may flow upwards, downwards, or horizontally as needed. The aim of this communication is to communicate information. Business units and departments often communicate and share information.
2. External communication: External communication refers to communication between a business and individuals or organisations outside the organisation. These stakeholders include customers, suppliers, investors, other businesses, banks, insurance firms, and government authorities. Formal communication mostly focuses on sustaining relationships and exchanging information with external parties. Communication frequency is significantly lower compared to internal communication.