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Discuss the role of macro environment of business. - Commerce

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प्रश्न

Discuss the role of the macro environment of business.

दीर्घउत्तर
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उत्तर

This is the general or overall environment in which the business operates. The success of a business is dependent on its ability to adapt to the macro environment.
Role of Macro-environment:

  1. Business is an integral part of the economic system prevalent in a nation.
  2. Business is a part of society. Social environment refers to the sum total of factors of the society in which the business is located.
  3. The success of a business lies in its ability to adapt and sustain political and legal changes. The legislative, executive, and judiciary are the three political institutions that direct, and influence a business.
  4. The natural, geographical and ecological factors have a bearing on the business.
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Types of Business Environment
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अध्याय 19: Environmental Factors - Exercise [पृष्ठ १६४]

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सामाचीर कलवी Commerce [English] Class 12 TN Board
अध्याय 19 Environmental Factors
Exercise | Q IV. 1. | पृष्ठ १६४
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