Question

Direct mail is an example of mass communication and has a broad reach across diverse audiences.

विकल्प

• True

• False

Answer 1

False

Explanation:

Direct mail is an example of focused, individualised communication rather than mass communication because it is distributed only to a specified list of people or prospects. Unlike mass media channels that reach a wide range of people, direct mail focuses on a specific demographic to ensure greater relevance and conversion rates.