Question

Dairy Dream is a company that sells milk, cheese, and yogurt. It ensures the freshness of these food items by using the First-In-First-Out (FIFO) method of stock management. Old stock is sold first, while new stock is stored in inventory.

With reference to Inventory Management, identify the element of marketing mix used by Dairy Dream.

विकल्प

• Product mix

• Price mix

• Place mix

• Promotion mix

Answer 1

Place mix

Explanation:

Dairy Dream’s FIFO system is an inventory-control/physical-distribution activity (managing storage and movement so perishables reach customers fresh). Inventory control and physical distribution are part of the place (distribution) element of the marketing mix.