Question

Cut out an advertisement from a newspaper or magazine, that contains something special and catches your attention. Write down the following details about that advertisement, and present it to your class.

• The topic of the advertisement (for example, whether the advertisement is about a consumer product, some food, a company, a health matter, a national theme, etc.).
• Good and bad consequences of the advertisement.
• Whether it contains an emotional appeal or a rational appeal.
• Whether it contains a popular figure: an expert source, or a well-liked person.

Answer 1

Use an advertisement you have actually cut out. Here is a sample format you can adapt:

Example: Advertisement for a laptop

• Topic: A consumer product-a laptop for students.
• Good consequences: It may inform buyers about useful features, such as battery life, storage and price, helping them compare products.
• Possible bad consequences: It may exaggerate the laptop’s benefits or encourage people to buy an expensive model they do not need.
• Appeal: Mainly rational if it gives factual details about features and price; it may also use emotional appeal by showing how the laptop helps students succeed.
• Popular figure or expert: State whether the advertisement uses a computer expert, a well-known person, or neither. If it does, explain briefly how this might make the message more persuasive.