Question

Compare print media with television as a method of Development Communication.

Answer 1

	Print Media	Television
Reach and Accessibility	Limited to literate audiences; less effective in rural or low-literacy areas.	Wider reach, including rural and low-literacy populations.
Content Presentation	Detailed, in-depth information; ideal for analysis and complex topics.	Engaging, emotional, and immediate messages through audio-visual formats.
Cost	Cost-effective for production and distribution.	Expensive due to high production and broadcasting costs.
Audience Engagement	Encourages active reading and retention of information.	Captures attention quickly with visuals and sound but is transient.
Permanence	Can be preserved for future reference or repeated reading.	Temporary unless recorded for replay.