Question

Cadbury came up with new chocolate, Oreo silk. The bar is described as having a combination of crunchy biscuit and silky chocolate, taking the iconic sweet treat loved by all and adding a tasty cookie crunch. The brand is also launching packets of Cadbury Oreo Bites, which come with a crunchy Oreo filling, encased in a layer of chocolate. Identify the function of marketing in the above case.

विकल्प

• Product designing and development

• Branding

• Packaging and labelling

• Standardisation and grading

Answer 1

Product designing and development

Explanation:

The scenario describes the creation of a new chocolate product with a combination of crunchy biscuit and silky chocolate, along with new variants (Cadbury Oreo Bites). This process involves the design and development of the product to meet customer preferences and expectations.