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प्रश्न
Assume yourself as a sales officer. You are required to submit an Annual Sales Report to your Sales Director. Draft the report with the use of imaginary data neatly presented. You will be given credit for both substance and style of presentation.
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उत्तर
Submitted by: Priya Nair, Sales Officer
Department: Sales Division – North Zone
Company: Nova Consumer Appliances Ltd.
Reporting Period: 1st April 2024 – 31st March 2025
Date of Submission: 6th May 2025
This report presents an analysis of the annual sales performance in the North Zone for the financial year 2024–25. It evaluates target achievements, sales trends, and proposes improvements for future planning.
| Product Category | Annual Target (Units) | Actual Sales (Units) | Achievement (%) | Revenue (Rs. Lakhs) |
| Refrigerators | 12,000 | 11,250 | 93.75% | 4,500 |
| Washing Machines | 9,000 | 9,450 | 105.00% | 3,780 |
| Microwave Ovens | 6,500 | 6,700 | 103.08% | 1,675 |
| Air Conditioners | 8,000 | 7,200 | 90.00% | 4,320 |
| Water Purifiers | 5,000 | 5,250 | 105.00% | 1,050 |
| Total | 40,500 | 39,850 | 98.39% | 15,325 |
Findings: Sales of washing machines and water purifiers exceeded targets, while air conditioners fell short. The overall achievement stands at 98.39%, reflecting strong performance.
Recommendations: Improve marketing for air conditioners and refrigerators in Q2. Consider promotional discounts and dealer incentives to boost performance.
Signature:
Priya Nair
Sales Officer
Date: 6th May 2025
