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प्रश्न
ASSERTION: Pricing strategy of a firm should be designed to achieve specific objectives.
REASONING: Pricing is not an end in itself but a means to achieve marketing objectives of the firm.
विकल्प
A is true, and R is the correct explanation for А.
A is true, and R is not the correct explanation for A.
A is true, but R is false.
A is false, but R is true.
MCQ
अभिकथन और तर्क
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उत्तर
A is true, and R is the correct explanation for А.
Explanation:
Pricing should be set to meet clear objectives such as profit targets, market share, competition response or price stability. Price is a tool to achieve marketing goals, not an end in itself.
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