Question

A company wants to launch a new product in the market. Describe the stages it should consider during the marketing process to ensure the product’s success. Include the role of customer satisfaction in your answer.

Answer 1

The company should consider the following stages during the marketing process:

1. Production-Oriented Stage: Focus on producing the product efficiently, ensuring it is cost-effective and available in big quantities.
2. Sales-Oriented Stage: Implement aggressive sales methods, including promotions, to generate demand for the product.
3. Product-Oriented Stage: Maintain excellent product quality and improve continuously to fulfil consumer expectations.
4. Market-Oriented Stage: Align all marketing initiatives with the goal of meeting customers’ needs and desires. Focus on customer satisfaction, as delighted customers are more likely to repurchase and suggest the product to others.
5. Societal Marketing Stage: Consider the product’s long-term impact on society, and include social responsibility in marketing techniques. Customer happiness is vital for product adoption and success in the market.