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Distinguish between controllable and uncontrollable costs.
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Distinguish between direct costs and indirect costs.
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Distinguish between shut down cost and sunk cost.
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Distinguish between Direct Labour cost and Indirect Labour cost.
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Why customer is not a stakeholder in a firm?
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Who are customers?
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The customer is the foundation of business and keeps it in existence, but they are not the stakeholders of the firm. Why?
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Explain the expectations of customers from a firm.
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Give an example of opportunity cost.
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Institutional and ideas advertising are designed to create a ______ attitude and acceptability.
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All of the following are benefits of advertisements to customers except ______.
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Due to large-scale production and elimination of wholesalers ______.
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Mention any two benefits which advertising provides to society.
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Marketing is essential for the success of a business organisation. Give five reasons to support your answer.
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Briefly explain the importance of marketing.
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“It pays to advertise.” Do you agree? Give reasons.
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What is Consumer Exploitation?
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How does marketing help in improvement of standard of living of people?
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