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| 'Shiny Teeth' have been in the field of manufacturing toothpastes since 2010. They decided to foray into the field of other specialised products in oral hygiene. Initially they decided to promote their specialised products to a large audience in the same manner as how they have been promoting their toothpastes. Within a few months they realised that their promotion technique is not working. The marketing team analysed and came to the conclusion that the specialised products should be promoted to a specific target audience. This idea worked very well and the promotion was a success. Identify all the promotion strategies used by them? |
- Above the line
- Below the line
- Through the line
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Aarna industries started manufacturing ice-creams under the brand name 'Tasty'. The company decided to use 3D animation techniques which will be projected on buildings. They chose several high raise buildings all over major metropolitan cities and started their advertising campaign.
What form of media is the company using?
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This promotional technique is deliberately planned and sustained effort to establish and maintain mutual understanding between an organisation and public. This industry grew 12% to touch 1600 crore in FY19, according to the fourth ‘State of the Industry Survey 2019’ report by the Public Relations Consultants Association of India (PRCAI). While media relations continue to be the largest service, non-media relations services now contribute 53 per cent of the industry’s revenue. Identify the technique
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Assertion (A): Advertising is a paid form of communication.
Reason (R): Successful advertising makes the products or services positively known by that section of the public most likely to purchase them.
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| Farheen, also known online as Fairu, has become a well-known figure on social media. This social media phenom has a staggering 28M Instagram followers, and they support her wholeheartedly. Millions of social media users enjoy her videos and photographs because she understands how to connect with the viewers. Fairu frequently uploads photos and videos to her Instagram account to keep her followers entertained. The fact that this social media celebrity will soon appear in India’s most popular reality show marks a significant turning point in her career. |
Raja an entrepreneur, has been following Farheen to spot the latest trend. Which of the following trend is it?
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Enlist any three points of importance in framing the business plan.
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Draw the enterprise process diagram.
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Explain the steps of creative process.
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What is Innovation and explain the elements of innovation process?
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Explain the methods of negotiation.
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What is meant by moving up the value chain? Explain with the help of an example.
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Explain in detail Porter’s Generic Value Chain with the help of a diagram.
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What is the need for a business plan?
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Elaborate on various formats in presenting a business plan to prospective investors.
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| As a chemistry enthusiast, Athavan was always very innovative and wanted to try out new things. He had an idea of making a new stain remover which will help in removing stains very fast from clothes. He did a market research to find out the various stain removers available in the market to foresee the future of the product in the market. |
Which of the following step of creative process is he following?
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| Carpet weaving has been a major industry in Kashmir. Bareen wanted that this cottage industry to be known worldwide and that it gets its due importance. She along with her friends and help from the government decided to market and sell the same. She organised the required raw material and human resource for carpet weaving. |
Identify the element of innovation process that Bareen is performing
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What is break even analysis?
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Explain the meaning of CRM?
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Explain the benefits of CRM?
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