मराठी

Revision: Unit-3 : Management >> Directing Commerce ISC (Commerce) Class 12 CISCE

Advertisements

Definitions [5]

Definitions: Supervision
  • Supervision refers to the direct and immediate guidance and control of subordinates in the performance of their tasks. - Viteless
  • Supervision is the achieving of desired results by means of intelligent utilisation of human talents and facilitating resources in a manner that provides the greatest challenge and interest to the human talent. - George R. Terry 
Definition: Directing
  • Directing is the interpersonal aspect of managing by which subordinates are led to understand and contribute effectively and efficiently to the attainment of enterprise objectives. - Koontz and O'Donnell
  • Directing is the guidance, the inspiration, the leadership of those men and women that constitute the real core of the responsibilities of management.  Urwick and Brech
  • Directing is telling people what to do and seeing that they do it to the best of their ability. It includes making assignments, explaining procedures, seeing that mistakes are corrected, providing on the job instructions and of course issuing orders. - Ernest Dale 
Definitions: Motivation
  • Motivation means a process of stimulating people to action to accomplish desired goals. - William Scott
  • It refers to the way in which urges, drives, desires, aspirations, stirrings or needs direct, control or explain the behaviour of human beings. - Dalton E. McFarland
  • Motivation is an inspirational process which impels the members of the team to pull their weight effectively, to give their loyalty to the group, to carry out properly the tasks that they have accepted and generally to play an effective part in the job that the group has undertaken. - E.F.L. Brech
  • Motivation is a general term applying to the entire class of drives, desires, needs, wishes and similar forces. To say that managers motivate their subordinates is to say that they do those things which they hope will satisfy these drives and desires and induce the subordinates to act in a desired manner. - Koontz and O'Donnell
  • Motivation is the complex forces starting and keeping a person at work in an organisation. It is something which moves the person to action and continues him in the course of action already initiated. - Dubin 
Definition: Leadership
  • Leadership is the ability of a manager to induce subordinates to work with
    confidence and zeal. - Koontz and O'Donnell
  • A leader is one who guides and directs other people and gives their efforts,
    direction and purpose. - Louis A. Allen
  • Leadership is the activity of influencing people to strive willingly for mutual
    objectives. - George R. Terry
  • Leadership is a means of direction. It is the ability of management to induce subordinates to work towards group ideas with confidence and keenness. - Robert Appleby
  • Leadership is the process by which an executive imaginatively directs, guides and influences the work of others in choosing and attaining specified goal by mediating between the individuals and the organisation in such a manner that both will obtain maximum satisfaction! - Theo Haimann
  • Leadership is interpersonal influence exercised in a situation and directed through communication process, towards the attainment of a specified goal or goals. - Robert Tannenbaum 
Definition: Communication
  • Communication is the intercourse by words, letters or message, intercomse of thoughts or opinions. It is the act of making one's ideas and opinions known to others. - Fred G. Meyer
  • Communication is the process of passing information and understanding from one person to another. - Keith Davis
  • Communication is the exchange of facts, ideas, opinions or emotions by two or more persons. - Newman and Summer 
  • Communication may broadly be defined as a process of meaningful interaction among human beings. More specially, it is the process by which meanings are perceived and understandings are reached among human beings. - Dalton E. McFarland
  • Simply stated, communication means the process of passing information and understanding from one person to another. Communication, fundamental and vital to all managerial functions, is the process of imparting ideas and making oneself understood by others. - Theo Haimann
  • Communication is the sum of all the things one person does when he wants to create understanding in the minds of others. It is a bridge of meaning. It involves a systematic and continuous process of telling, listening and understanding. -Louis A. Allen

Key Points

Key Points: Importance of Directing
  • Starts work: Directing initiates action and puts the organisation into motion by converting plans into work.
  • Improves efficiency: Through motivation and leadership, employees work to their best ability and give maximum output.
  • Ensures coordination: It integrates efforts of different people/departments, builds teamwork, and reduces conflicts.
  • Helps in change: Directing reduces resistance to change by informing and persuading employees to accept new methods.
  • Brings balance & growth: It balances employee goals with organisational goals and supports stability and growth of the business.
Key Points: Distinction between leadership and Management
  • Where it works: Management exists only in a formal organisation; leadership can exist anywhere (even informal groups).
  • Type of relationship: Management = superior–subordinate; leadership followers may be peers or even seniors.
  • Source of influence: Manager’s power comes from official position (formal authority); leader’s power comes from acceptance by followers.
  • Sanctions used: Managers use rewards & punishments (promotion, demotion); leaders mainly use social influence (respect, belonging, recognition).
  • Why people follow: People follow a manager because they must (job rules); they follow a leader voluntarily.
  • Focus: Managers focus mainly on organisational goals; leaders focus on goals + followers’ needs/expectations.
  • Work/functions: Managers perform all functions (planning, organising, staffing, directing, controlling); leadership is mainly guiding and inspiring (a part of directing).
Key Points: Steps in the Process of Communication
  • Sender: Person who starts communication and sends the idea/message.
  • Message: The content sent—facts, ideas, opinions, words, etc.
  • Encoding: Sender converts ideas into suitable words/symbols/gestures.
  • Channel: Medium used to send message (talk, phone, letter, TV, etc.).
  • Receiver: Person/group who receives the message (listener/reader/observer).
  • Decoding: Receiver interprets the message to understand its meaning.
  • Feedback: Receiver’s response; completes communication and shows effectiveness.
Key Points: Barriers to Communication
  • Physical barriers: Distance, noise, and technical defects (e.g., faulty phone) reduce clarity.
  • Psychological/personal barriers: Emotions, attitudes, prejudice, ego, and lack of trust create misunderstanding.
  • Semantic/language barriers: Same words mean different things to different people; difficult language confuses.
  • Status barriers: Superior–subordinate gap leads to filtering; only “safe” information is shared.
  • Organisational barriers: Many management levels and department differences delay and distort messages.
  • Inattention/poor listening: Busy mind, half listening, and weak memory cause wrong understanding.
  • Premature evaluation: Judging the message before hearing/reading it fully makes communication ineffective.
Meaning and Features of Directing
  • Meaning: Directing means guiding and instructing employees so they work efficiently to achieve goals.
  • Starts action: It is the management function that initiates work by issuing orders and guidance.
  • Continuous: Directing is ongoing—managers must regularly supervise, guide, and inspire.
  • Result-oriented: It converts plans into actual performance and “brings life” to the organisation.
  • Human-based & linking: It deals with human behaviour and connects planning with control by turning plans into action.
Key Points: Meaning and Functions of Supervisor
  • Meaning: Supervision means overseeing workers at work to ensure work is done in the right manner.
  • Main aim: To make sure subordinates work efficiently and effectively to complete assigned tasks.
  • Plans the work: The supervisor schedules activities and time so work flows smoothly and finishes on time.
  • Gives directions: He issues orders and instructions, guides workers, and helps in training/orientation of new staff.
  • Improves behaviour at work: He motivates employees (rewards/recognition) and maintains discipline by enforcing rules.
  • Solves worker issues: He handles grievances, listens to complaints, and communicates problems/suggestions to higher authorities.
  • Checks, protects, and connects: He monitors performance, ensures safety, gives reports/feedback, and acts as a link between workers and management.
Key Points: Distinction Between Directing and Supervision
  • Meaning: Directing means guiding people to execute plans; Supervision means checking that work is done as per plans and instructions.
  • Scope: Directing is broader; supervision is only a part of directing.
  • Includes: Directing includes supervision + motivation + leadership + communication; supervision mainly focuses on watching and guiding work.
  • Level: Directing is important at all levels of management; supervision is mainly important at the operating/supervisory level.
  • Contact: Supervision usually needs face-to-face contact; directing can happen even without face-to-face contact.
  • Main duty: For top/middle managers, supervision is one of many duties; for a supervisor, supervision is the main duty.
  • Type of subordinates: Top/middle managers direct managers; supervisors supervise workers (not managers).
Key Points: Meaning and Nature of Motivation
  • Meaning: Motivation means stimulating employees to work hard and take the desired action to achieve organisational goals.
  • Based on motives: A motive is an inner force/urge (needs, wants, drives) that pushes a person to act.
  • Psychological nature: Motivation is internal and personal—it comes from a person’s needs and feelings.
  • Continuous process: Human needs are unlimited, so motivation is ongoing (one need satisfied → another arises).
  • Complex: Different people have different needs, and needs change with time, so motivation differs from person to person.
  • Goal-directed: Motivation makes behaviour purposeful—a motivated person works towards specific goals/results.
  • Positive or negative & manager’s duty: Managers must motivate employees using positive methods (rewards, appreciation) or negative methods (fear, punishment) when needed.
Key Points: Process of Motivation
  • Need arises: Motivation starts when a person feels a need/deficiency, creating tension.
  • Action is taken: The need becomes a stimulus, so the person takes goal-directed action to satisfy it.
  • Need is satisfied: If the action succeeds, the need is fulfilled and tension reduces.
  • If unsuccessful: If the need is not satisfied, the person tries another option/changes action.
  • New need comes: After one need is satisfied, a new need arises, and the cycle repeats.
Key Points: Maslow's Theory
  • Hierarchy idea: Maslow says human needs are arranged in priority order (lower to higher).
  • 5 levels: Physiological (survival) → Safety (security) → Social (belonging) → Esteem (respect/status) → Self-actualisation (self-growth).
  • Main rule: Lower needs must be satisfied first, then a person moves to higher needs.
  • Motivation rule: A satisfied need stops motivating; the next higher need becomes the motivator.
  • Limits/criticism: Needs are not always in strict order; people may seek many needs together, and priority can differ by culture/personality.
Meaning and Features of Leadership
  • Part of directing: Leadership helps managers get work done through people, with willing cooperation (not only by authority).
  • Meaning: Leadership is the process of influencing people so they work towards common goals.
  • Leader & followers: A leader guides a group; leadership needs followers who accept the leader.
  • Interpersonal relation: It is based on interaction and communication between leader and followers.
  • Common objectives: Leadership is always used to achieve shared organisational goals.
  • Continuous & dynamic: It is an ongoing process; the leader must adjust to changing conditions.
  • Situational & influence-based: A style may work in one situation and fail in another; leadership is a two-way (reciprocal) influence between leader and followers.
Key Points: Qualities of a Good Leader
  • Good health & stamina: A leader should be physically fit to handle hard work and pressure.
  • Intelligent & knowledgeable: Must understand problems, think logically, and guide followers correctly.
  • Initiative & courage: Should take timely action, grab opportunities, and face challenges confidently.
  • Honesty & integrity: Must be sincere, ethical, and act as a role model for others.
  • Decisive & unbiased: Should take firm decisions based on facts, with open-minded judgement.
  • Emotional stability & self-confidence: Must stay calm in difficult situations and inspire trust with confidence and will power.
  • Strong communication + vision: Should clearly explain goals/procedures, listen well, and have foresight for the future.
Key Points: Meaning and Features of Communication
  • Meaning: Communication means exchanging facts/ideas/opinions/emotions to create common understanding (from Latin communis = common).
  • Two persons minimum: It needs at least a sender and a receiver.
  • Continuous process: It is ongoing because groups need regular flow of information.
  • Two-way with feedback: Communication is complete only when the receiver understands and gives a response/feedback to the sender.
  • Pervasive in organisation: It is needed at all levels and in every department.
  • Multiple channels & directions: It can be formal/informal, and flows downward, upward, and horizontal (all directions).
  • Purpose: Main aim is mutual understanding and influencing behaviour to get the desired response.
Key Points: Objectives of Communication
  • Education & training: Gives instructions to workers and informs consumers about products and their use.
  • Motivation: Creates interest in work, builds pride, and improves industrial relations.
  • Managerial efficiency: Helps managers guide employees and improve performance.
  • Quick implementation of decisions: Ensures subordinates understand decisions and act fast.
  • Teamwork & feedback: Builds cooperation and mutual understanding, and helps management get suggestions/complaints for improvement.
Key Points: Overcoming Barriers to Communication
  • Clear message: Draft the message clearly, briefly, audience-wise, and suitable for the purpose.
  • Simple language: Use easy words/symbols as per receiver’s understanding (avoid semantic confusion).
  • Two-way flow + feedback: Make it interactive (tell + listen) and ensure feedback is received and analysed.
  • Good structure & right channel: Keep chain of command short, avoid overload, and use proper media/channel.
  • Consistency & trust: Match words with actions, align with goals/policies, avoid prejudice, build mutual trust.
  • Empathetic listening + tone/gestures: Listen patiently, control emotions, and support words with proper tone/body language.
  • Use informal support + openness: Use grapevine wisely and follow an open-door approach/management by walking around; also follow up and communicate for future too.
Advertisements
Advertisements
Advertisements
Share
Notifications

Englishहिंदीमराठी


      Forgot password?
Use app×