Definitions [2]
Definition: Wholesale Trade
- According to Philip Kotler, “Wholesaling includes all activities involved in selling goods or services to those who buy for resale or for business use.”
- According to Evelyn Thomas, “A true wholesaler is himself neither a manufacturer nor a retailer but acts as a link between the two.”
Definition: Retail Trade
- According to Oxford Dictionary, “Retail is the sale of goods to the public in relatively small quantities for use or consumption rather than for resale.”
- According to William Stanton, “Retail Trade includes all activities directly related to the sale of goods and services to the ultimate consumer for personal and non-business use.”
