Question

Why is human relation an important element in public relations?

Answer 1

Human relations are an important element in public relations for the following reasons:

1. Based on Dignity and Respect: Human relations refer to relationships between humans that are founded on human dignity and mutual respect, which is required for harmonious relationships.
2. Earns Loyalty and Enthusiasm: An employer or management can purchase a person's time and actions, but enthusiasm, loyalty, and initiative cannot be purchased. These qualities must be earned through positive human relationships.
3. Internal and External Publics: Good human relations ensure that people get along well with both ‘internal’ and ‘external’ publics (workers, customers, suppliers, the community, and so on).
4. Sincere Interest in People: Every employee in an organization is a human being who should take an active interest in the professional and personal development of others, which develops organisational relationships.