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प्रश्न
Which of the following is NOT a feature of personal selling?
पर्याय
Two-way interaction during the sales process
One-way mass communication to a large audience
Direct communication between seller and buyer
Building customer relationships
MCQ
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उत्तर
The features of personal selling are direct communication, two-way interaction and building customer relationships. One-way mass communication is a characteristic of advertising, not personal selling.
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