Question

What economic benefit does personal selling bring to a business?

पर्याय

• It eliminates the need for any promotion altogether

• It raises promotional costs without any benefit

• It reduces wastage of promotional efforts and brings economy for the business

• It increases wastage of promotional efforts

Answer 1

Personal selling reduces wastage of promotional efforts and brings economy for the business. By targeting the right customers directly, resources are spent efficiently rather than on uninterested audiences.