Question

What are the main features of Wholesaler?

Answer 1

Features of Wholesaler are as follows:

1. Deals in limited goods: A wholesaler generally deals in one or a few types of goods.
2. Large capital required: Since goods are bought in bulk, wholesalers need huge investments.
3. Bulk purchasing: Wholesalers purchase goods in large quantities directly from manufacturers.
4. Sells to retailers: They supply goods to retailers in smaller quantities as per their need.
5. Direct link with manufacturers: Wholesalers maintain close contact with producers.
6. Location advantage: They are usually located in commercial centres for the convenience of retailers.
7. Risk bearing: Wholesalers bear risks of storage, price fluctuations, and unsold stock.
8. Marketing functions: They perform functions like grading, packing, warehousing, financing, and providing market information.