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प्रश्न
Visit ten nearby houses and find out their needs for different products.
कृती
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उत्तर
I visited ten nearby houses and asked the families about their regular needs for different products.
| House No. | Products Needed |
|---|---|
| 1 | Rice, wheat flour, milk, soap and detergent |
| 2 | Vegetables, fruits, cooking oil and toothpaste |
| 3 | Milk, bread, biscuits, tea and sugar |
| 4 | Medicines, toiletries and cleaning products |
| 5 | School stationery, notebooks, pens and snacks |
| 6 | Groceries, vegetables, LPG and household cleaners |
| 7 | Clothes, footwear, personal care products and groceries |
| 8 | Baby products, milk, diapers and medicines |
| 9 | Electrical items, batteries, groceries and toiletries |
| 10 | Packaged food, beverages, fruits and cleaning products |
From this survey, I found that the needs of consumers differ according to family size, income, age, occupation and lifestyle. However, products such as groceries, milk, vegetables, toiletries and cleaning items are commonly required by most households.
This activity shows that marketers should first understand the needs and wants of consumers before deciding what products to offer in the market.
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