Question

Twinkle Stars' is a well-known resort for organizing parties, especially for children. However, in past 6 months its popularity has reduced considerably as a new resort with better ambience and facilities has opened within its vicinity. Name the related feature of business environment which has influenced the business of ‘Twinkle Stars’ adversely.

पर्याय

• Totality of external forces

• Dynamic nature

• Interrelatedness

• Uncertainty

• Relativity

• Complexity

Answer 1

Dynamic nature

Explanation:

The feature of “Dynamic nature” of the business environment refers to the fact that it is constantly changing due to new developments, innovations, competition, consumer preferences, etc.

In this case:

• A new resort with better ambience and facilities opened nearby.
• This caused a shift in customer preference, leading to a decline in popularity of Twinkle Stars.

This reflects how business conditions are not static, and how businesses must adapt to changes to stay competitive.