Question

There are three people in dispatch department, five people in sales department and two in purchase department. Of late, customers are complaining that the goods dispatched are not as per goods ordered. Many times quantity dispatched is short or products are of different brands. The sales department is also complaining that the goods are not in stock therefore they are unable to fulfil orders. The Purchase department says that neither store in-charge informs them about stock levels nor sales manager provide them with forecast sales.

1. Identify and define the quality of management which is missing in ABC Ltd.   (2)
2. Also explain any three points describing the essence of the quality described above.   (3)

Answer 1

a. Coordination: Coordination is the process by which a manager synchronizes the activities of different departments to ensure unity of action in the pursuit of common goals. It ensures that all efforts across departments are aligned, and interdependent tasks are effectively carried out without conflict or confusion.

b. Essence of Coordination:

1. Coordination Integrates Group Efforts: It unifies the actions of individuals and departments to avoid overlapping and duplication of work, ensuring smooth functioning. In ABC Ltd., the dispatch, sales, and purchase departments are not aligned, leading to customer dissatisfaction.
2. Coordination Ensures Unity of Action: It links all activities to the common objectives of the organization. By coordinating properly, all departments would work in harmony toward fulfilling customer orders efficiently.
3. Coordination is a Continuous Process: It is not a one-time activity but an ongoing effort. Regular updates and communication between the store in-charge, sales, and purchase departments could have avoided stock issues and order mismatches.