Question

Tea is produced in Assam but is carried to customers not only in this state but also in other parts of the country.

1. Identify and explain the function of marketing that enables the marketer to achieve its goals.
2. Enumerate any two factors that marketer should take into consideration in order to analyse the identified needs.

Answer 1

1. The function of marketing that enables the marketer to achieve its goals is Transportation.
   It involves physical movement of goods from one place to another. Since the user of products are wide spread and geographically separated from the place where they are produced it is necessary to move them to the place where they are needed for consumption.
2. The factors that should be taken into consideration to analyse the marketing needs are nature of the product, cost and location of target market.