Question

State the objectives of marketing cooperative societies.

Answer 1

The objectives of marketing cooperative societies are as follows:

1. To secure a steady and assured market for the goods produced by the members.
2. To arrange the centralized sale of members’ products in an organized manner.
3. To remove middlemen and thereby lower the overall marketing expenses.
4. To offer services such as assembling, grading, storing, and packing to help members market their goods efficiently.
5. To strengthen the bargaining power of members by enabling collective selling.
6. To gather and share useful marketing information with members.
7. To provide loans to members by accepting their goods as security.