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प्रश्न
State four types of premium offers as a technique of sales promotion.
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उत्तर
- With pack premium: One spoon free in the Bournvita Jar.
- Price off the premium: Save ₹ 5 on a family pack of toothpaste.
- Money refund premium: Show the cash memo/wrapper of the product and get back ₹ 5.
- Extra-quantity premium: Buy three Lux soaps and get the fourth one free.
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संबंधित प्रश्न
Which of the following is a sales promotion activity?
Mr. Rajiv, the sales executive of ABC Ltd. possesses good marketing techniques, his techniques involve the oral presentation of the message, convincing the customer with face-to-face interaction, etc. Name the element of marketing mix under which the above technique fall:
Which sales promotion technique includes training in stores layout, product demonstration, advertising, etc.?
______ is an example of a Sales Promotion technique.
Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
Distribution of free samples, prize contests, clearance sales, etc. are examples of ______.
All premiums help to increase the sale. Which of the following are the examples of types of premium?
Distinguish between Coupons and Premiums.
Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.
- Suggest five techniques of sales promotion to induce dealers to stock the shampoo.
- How would you recruit and select new sales representative to persuade the dealers.
