Question

Pep-up Beverages introduced fruit juices in tetra packs which displayed the brand’s name, ingredients, nutritional value, expiry date, and price. It also mentioned ‘No Added Sugar’ to attract health-conscious buyers. 

State any four merits of the facilitating marketing function indicated in the above scenario.

Answer 1

1. Informs the Consumers: Customers can make an informed choice by learning about the product’s quality and advantages from the information on the package, which includes the brand name, ingredients, nutritional value, expiration date, and price.
2. Promotes Transparency: The brand assures health-conscious consumers that the product is devoid of needless additives by declaring “No Added Sugar,” which promotes transparency
3. Attracts Health-Conscious Consumers: By mentioning “No Added Sugar,” you can draw in more clients by focusing on a particular market category of health-conscious consumers that favour goods with little to no sugar.
4. Regulatory Compliance: Including information like the product’s nutritional value and expiration date guarantees that it complies with food labelling laws, making it safe for consumers to use and legally acceptable.