Question

“Marketing is consumer-oriented, whereas selling is seller-oriented.” Explain.

Answer 1

Marketing seeks to gain profits through customer satisfaction, whereas selling seeks to maximise profits. The former is based on the maxim caveat vendor (let the seller beware), whereas the latter is based on the maxim caveat emptor (let the buyer beware). Thus, marketing focuses on the needs and expectations of customers. On the other hand, selling focuses on the seller’s need to earn money.