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प्रश्न
Justify the following statement.
There is a need for branding to get recognition among consumers.
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उत्तर
- Marketing is a critical component of modern management. Marketing exposes us to products, services, and ideas almost every day. "Marketing is a societal process by which individuals and groups obtain what they need and want through creating, offering and freely exchanging products and services of value with others" .
- Every businessman desires a distinct identity in the market for his product. Branding is the process of giving a product a unique identity through a brand name in order to separate it from competitors' products.
- Simply put, branding is the process of imparting a distinguishing name to a thing. Trademarks are terms used to refer to registered brands. Trademarks cannot be reproduced.
- Branding helps to increase consumer recognition. It can help you gain new business and raise brand awareness in the industry.
Hence, branding is necessary in order to gain customer recognition.
संबंधित प्रश्न
Write a word/term/phrase for the following sentence.
Giving of distinct name to one’s product.
______ is a slip which is found on the product and provides all the information regarding the product and its producer.
Answer in one sentence.
What do you mean by ‘standardisation’?
Explain the following term/concept.
Labeling
Explain packaging.
Explain labeling.
_____________ is set of activities which is concerned with efficient movement of finished goods from place of production to place of consumption.
Explain the following term/concept in detail.
Pricing of Product
Explain the following term/concept in detail:
Branding
As a management function, marketing involves several activities which are collectively called:
Which function of marketing involves collecting and studying market data to understand customer needs and market trends?
Product designing and development primarily aims to:
A good product design improves performance and gives the firm:
In the pricing of a product, marketers:
Promotion means:
Which of the following are tools used in promotion?
Physical distribution covers:
Which group of marketing functions strengthens product appeal and reliability?
Which functions of marketing maintain a steady availability of products to consumers?
