Question

It is marketing which has converted yesterday’s luxuries into today’s necessities. Justify for or against.

Answer 1

I agree with this statement. Marketing has successfully converted yesterday’s luxuries into today’s necessities. Televisions, refrigerators, washing machines, mobile phones, two-wheelers, and air conditioners, which were formerly considered luxuries that only the wealthy could afford, have now become needs for the average home. Marketing played a major role in this transformation by:

1. Creating awareness of new items and their advantages through marketing and promotion.
2. Making products more inexpensive through competition, mass production, and flexible financing alternatives.
3. Increased distribution via vast distribution channels, making things available everywhere.
4. Building demand by influencing consumer tastes, interests, and lifestyles.
5. Innovation and enhancement in product features increase customer dependence on them.