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प्रश्न
In personal selling, the sales message is typically:
पर्याय
Identical to the advertising message
Customized per customer
Standardized for everyone
Fixed by government regulation
MCQ
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उत्तर
Personal selling allows the salesperson to customize the message according to each customer's needs, queries, and buying situation. Advertising, on the other hand, uses a standardized message designed for everyone in the audience.
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